Audience Participation


There are many ways in which Vimeo try and incorporate the audiences on their website, you can like most sites comment, like, share, save other people’s content but the thing that adds to this is the opportunity to enter challenges and nominate videos to be featured on the Staff Picks account. Each week vimeo sets out a challenge to create a certain type of themed video to be in the chance of winning some special prizes. These challenges aren’t only shared through the vimeo staff accounts however through various popular accounts and creatives using Vimeo.By doing so alows them to reach out to broader audiences therfore increasing the competition and building more of a community, when certain people share the challanges you have their fans who could feel like its their time to shine and their chance to share what they love with, potentialy a bigger audience.

Do you feel by doing competition and challenges is a good way to incorporate the audiences and provide more filmmakers the chance to share on the next level?

Do you see this as audience participation or not?


Urban Dictionary

For this week’s task, i have chosen an ambiguous website, but one that certainly piques the youth’s interest.

Isn’t it weird that sometimes you have to search more meanings of certain words that are in someone else’s social media status? Can’t they speak in normal English? Or maybe they are and I am behind on new terminology. Honestly, have you gone days without listening to words like “Amazeballs” “Beleiber” “Bromance” “Yolo” ? An over complicated jagron, without any probable explanation. Now-a-days, one’s vocabulary is expected to be “on fleek”. These are one of those times where I log onto Urban Dictionary to get my “411”.

Ok, in simple words Urban Dictionary is a satirical collaborated online dictionary of slang words and phrases. I Admit it started off as a parody of by collage kids back in 1999. But since then UD has grown and profited several features including where new words can be added by visitors to contribute their knowledge. It gained popularity very fast amongst youngsters. People submitting thousands of words everyday, using slurs in their everyday life. By the beginning of 2014 UD featured over seven million definitions, and 2,000 words being contributed each day by frequent net users. However definitions submitted are automatically accepted or rejected by the volunteer editors. Feel free to comment about your opinion on this website.

Habbo Hotel


Habbo Hotel is an online multi player game for teenagers. The aim of this social networking platform is to communicate with friends in a vibrant, safe and fun environment. You (the user) have the ability to create an avatar which best represents you, design personal hotel rooms, purchase, trade and design furniture and participate in activities.

habbo_friendsHabbo is significantly shaped by its users, as the business works hard to include their consumers feedback in their regular updates. This includes the design of the website, the platform it sits on and how the “hotel” is run from a business perspective. Within the game, users are able to attend events to voice their own opinions, which allows the business to work closely with its target audience to ensure that young voices are heard.

In addition to the teams at Habbo working closely with their players, users have taken it upon themselves to create “fansite websites” which includes blogs, radio stations, tv channels, forums, factual information and more. Habbo neither own or operate these third party websites, they are run independently by the players of the game.

See some examples below:

Forum website
Radio Station

Audienece particpation or life?

Damn Daniel


Any online movement, protest or engagement with a popular topic is an example of audience participation. Without pinpointing a particular game app or website, which I think is mainly focusing on audience participation from a consumerist point of view, we can look at how people connect not with a product, but through a product/ network as a medium.

As we all know Kesha, -the creator of questionable music- is currently suing her manager, claiming that he has sexually assaulted and raped her on multiple occasions. Because of this she is asking that she is released from her contractual obligations.

News of the judges decision to block her from voiding her contract so that she can continue with her life went viral around all major social media platforms. Other examples of online controversy include #FreeTheNipple, #BlackLivesMatter and #JeSuisCharie. This is audience participation on a massive scale. Real life events are driving participation and engagement through the internet.This is real people investing their own time to participate in real life scenarios. You could argue when famous people are involved in these social media storms that the celebrity and their brand is the product we are all engaging with.

A more light hearted example of audience participation is the Damn Daniel video which exploded over twitter. Soon after many parodies of the video were uploaded as with any viral video. To be honest i’m not sure if this really is audience participation in the sense that we mean it, or whether it is just people being people. Is there any difference?


The Life of Pablo…Or was it Waves…Or Swish?…

Now I’m sure all of us know who Kanye West is by now. If you don’t then I’m not really sure where you’ve been living the past 10 years or so! But last month, Kanye’s now-wife Kim Kardashian-West took to Twitter to ask her followers what Kanye should name his album…

There had already been reports that it was going to be called ‘Waves’ or ‘Swish’ with Kanye tweeting at one point a photo of the album’s tracklist as well as the title, covered in doodles and comments from people such as Kylie Jenner and Kim.

Where audience participation comes into this is the fact that Kim used the new feature on Twitter of polls. Users are now able to create polls within tweets to ask questions and get answers back anonymously from their followers. Kim tweeted asking her followers to name the album.

As you can see, Kim put in two options for the album name in her first tweet, with ‘Swish’ gaining 55% of votes and ‘Waves’ with 45%. And in a following tweet, you can see Kim added an extra option for her followers to vote for.

This interactivity on Twitter led to Kanye’s album name being influenced by the audience. Despite him then naming it something completely different in obvious Kanye style!*

What you can take away from this example is that nowadays fans are willing to become more involved in the creative process of things. They want to know the ins and outs of how things are made, for example an album, and want to feel closer to the artist. Twitter, along with other social media, helps the fan to do this. It takes down the barrier of fan and celebrity and places them on the same platform.


*it’s a great album though, definitely go and listen to it if you have the chance

Buzzfeed community

Buzzfeed is well known for its on-line site, as well as its app and various youtube channels that all generate a great deal of traffic.  Many of its posts usually revolve around popular culture. From listicles and quizzes to the rare, more serious story.

However as well as this, there is also a section of Buzzfeed that is largely run by a form of audience participation. That is the Buzzfeed community site. On this site, avid readers are free to create any content they please. Although not all posts make it onto the site, as they are then later reviewed by editors, a great section of the more witty and relatable posts do.                                                                                                                                                                                   If you have read anything on Buzzfeed before, the chances are you have read one of the posts from a Buzzfeed reader, or ‘buzz-feeder’ as they are also  known as. Their posts are normally the ones you see on social media, and are normally witty listicles that appeal to a teenagers and twenty-somethings that focus of a range of topics from the kardashians to cheesecake.

Not only is having a Buzzfeed community whereby people can contribute as they please a very smart way for Buzzfeed as a company to generate a huge part of their content for little or no cost. But these posts are also some of the most funny and relatable posts out there. Perhaps this is because readers are interested in what everyday people post, as it is often more down to earth than what a someone who works for Buzzfeed may have to say.



YouTube has never-ending resources that allow people to get a message out into the world. Videos can be powerful and when the audience is given a chance to create their own content it creates a community. The categories of videos are endless. From video reviews to tutorials YouTube is continuously producing content everyday. The idea is in the title YOU, the audience, are given a platform to express your opinion and create content. You don’t have to be famous or even technically savvy. Those who do become famous on YouTube are still producing content influenced by their audience. With the comment section people will tell YouTubers what the will or wont watch.

Before YouTube became as popular as it is now it was even more audience based. You were once able to respond with a video. Now since taking that away YouTube is becoming more and more commercial based. Is this bad for the audience? Eventually will it be too difficult for the audience to create content?