The Final Post

Network Society and the Media has really opened my eyes, as to what makes up the industry in the 21st century. I’m glad that I have been able to take advantage of this module as I feel that without this knowledge, working in the media sector would be challenging due to communication.

The privacy of people online and in real life is a topic in which I find the most interesting. I am intrigued with what others can see and what they use this information for. I was lucky enough to have presented for this weeks presentation, which allowed me to scratch beneath the surface to find out more about this subject. It’s interesting, because even now and after the hours of research that I have put in, I still remain on the fence, as to whether the government and special forces should be able to use our information to enforce certain laws and regulations – but I guess, if you haven’t done anything wrong, then theres nothing really to worry about?

I discussed in brief, during my presentation, about mobile phone offloading. This is when a mobile company offers free wi-fi in a public place, but sells your information, habits and location to third party companies. You could argue that this is in return for free wi-fi, but in most cases the land owners will pay for these services to be placed in the facility.

This fits in nicely with the topic “Online Visibility”. It is all dependant on how visible you are online, as to what information third parties are able to gather about you. If certain social media accounts are locked down, then they will find it hard to track habits etc. But mark my word, they will still find a way.

Overall, I think that the module was useful and although some lectures were not one hundred percent relevant to my degree (Radio Production), i found them interesting. My saying is, you can’t know to much!


Are music artists greedy?

Like any other person, I would love to get things in life for free – the saying “I wish money would grow on trees” works quite well here, because if people had endless amounts of cash, then the music industry wouldn’t care about what they earned (meaning they would be doing it for the love or to become recognised) and I (the consumer) wouldn’t mind spending to enjoy their music or content.

Greedy2Let’s leave the fantasy world behind for a moment, and look at the reality of the music industry and whether or not artists in this particular sector are greedy.

The shift from purchasing physical albums and singles in the shop, to online, has allowed for easier and quicker access to music, via streaming platforms such as Apple Music and Spotify. These types of services offer unlimited access to their music database for a monthly or yearly charge. In my opinion, I think this is a fantastic way of working, because before these businesses came to the market, people were downloading music illegally. I am not saying that this has eliminated this illegal activity, but it has certainly decreased because I think people accept the concept as fair, as apposed to purchasing individual tracks from the likes of iTunes for a set fee.


But are artists becoming greedy with copyright? The likes of Taylor Swift and other artists do not allow for their music to be streamed on services such as Spotify as they claim that the percentage of the sale is to low. Taylor Swift states “I am not spending hours and hours on producing my work to be paid pittance – it’s my job.” Taylor Swift won a recent battle with Apple Music – meaning that artists would be paid for streams during the three month free trial, when consumers initially signed up. In my opinion, I think Taylor was right to fight the artists back on this occasion, but I do think that there needs to be a happy medium.

What do you think about the greed of music artists?

How visible are you online?


It’s amazing what you can find out about someone on the internet. Before the internet’s invention, the only way to snoop on someone would be to read about them in a biography/auto-biography, a newspaper or maybe snaps that they had taken using their film camera?

Since joining University, I have made myself extremely visible on the web, across all social media platforms. This is because of the type of work that I am chasing. As a budding Radio presenter, I think it is important to be across all of these networks and by hiding something, will make an employer think “what have they got to hide?”

When “Googling” myself (other search engines are available :D), you come across the following social media profiles of mine: LinkedIn, Twitter, SoundCloud, My own website (why is this not at the top!), Audioboom and Instagram.

Funny enough, Facebook does not appear on the list, but in some ways, I am kind of glad about this because I use Facebook more for family and close friends, therefore I would prefer businesses and employers not to have direct access into this system – I think I may lock down this platform to friends only, once I have finished this post. But will an employer then think I am hiding something?






Positive Community


There are thousands of communities on the internet, which include; forums, online chat rooms, game consoles, social networking sites and so on. In my opinion, a good example of an online community that is positive towards its users and its purpose is the social networking website, LinkedIn.

LinkedIn is in essence a place to connect with people who you have worked with, managed or share a common skill or interest with. It is used primarily for business, in the sense that it is a professional place to showcase yourself from a working or educational perspective. Some people say that LinkedIn is like any other online CV builder, but I think it is more than that. The website allows you to connect with people who are similar or a friend of a friend. It isn’t like your traditional social networking website as it isn’t a competition as to how many friends you have, or how much you post. It is simply designed to showcase work and find employment – which is especially good for media related jobs.

The benefit to its members are simple, include as much detail and experience as possible to help improve your online presence and the chances of being employed.

If you haven’t got an account, I urge you to create one as soon as possible.

Habbo Hotel


Habbo Hotel is an online multi player game for teenagers. The aim of this social networking platform is to communicate with friends in a vibrant, safe and fun environment. You (the user) have the ability to create an avatar which best represents you, design personal hotel rooms, purchase, trade and design furniture and participate in activities.

habbo_friendsHabbo is significantly shaped by its users, as the business works hard to include their consumers feedback in their regular updates. This includes the design of the website, the platform it sits on and how the “hotel” is run from a business perspective. Within the game, users are able to attend events to voice their own opinions, which allows the business to work closely with its target audience to ensure that young voices are heard.

In addition to the teams at Habbo working closely with their players, users have taken it upon themselves to create “fansite websites” which includes blogs, radio stations, tv channels, forums, factual information and more. Habbo neither own or operate these third party websites, they are run independently by the players of the game.

See some examples below:

Forum website
Radio Station

When was the last time YOU left your mobile at home?


When was the last time that you left your mobile device at home? And if you have – you missed it right?

With thanks to convergence, the mobile telephone, which was once for making telephone calls, is the most important thing in our lives today.

The mobile device allows us to communicate in various ways (voice, video, text, image and emoji), find new and existing relationships, transfer money from one place to another, pay for and top up bank accounts using contactless payment, take photos and videos, send and receive electronic mail, track your daily habits such as food intake, exercise and monitor your heart rate, surf the world wide web, read books and newspapers, listen to music, buy and sell stocks and game.

In my opinion, technology has revolutionised the way in which we live and carry out day to day tasks. In addition to the above, you can even purchase applications to switch on your central heating, oven, household lights and more – wow? This proves that even today it is advancing at such a rate and that it would be extremely difficult to live without it due to convergence.

Let’s look at the stock market as an example. Before the use of technology and hand held mobile devices, the stock exchange was a very different place. People would gather at the Stock Exchange and would wait for announcements on certain stocks, if they were willing to buy or sell at a certain price, the holder of the share would simply shout. If they got a response back from the floor then they marked it down in a notepad and a manual process began. With today’s technology, agents and brokers such as Investec will manage prices and clients and buy and sell on their behalf. You can even buy or sell a share whilst sitting on the toilet – oh how the world has moved on.

Image: Stock Exchange in 1920’s

Everything you need and more!

Click Here >> Resource Link << Click Here

I feel that it’s necessary to listen or read other people’s opinions, and where better than from a blog dedicated to Digital Media and Society? Although the blog hasn’t been updated in sometime, it has some useful information to help understand the module, which will benefit all students studying this subject.

In addition to the author blogging his own thoughts, they have included links to other relevant blogs and websites which gives you even more information to help understand what Media and Society is and how you can be a part of it.


A particularly interesting post that I found is about Media Production without content. This blog post explains the shift to online media and how you may be missing out from traditional or outdated content.

As well as blogs, this website also includes resources, syllabus information and links to similar subjects.

Let me know what you think of it.