Final Post

For my final blog post I would like to say that all the topics that we have talked about, in this module connect and add on to each other. However the most interesting topic on this module I found to be the topic about convergence

In week 3 we talked about examples of convergence. And how convergence affects our lives in a positive or a negative way. We can see signs of convergence almost everywhere in our everyday lives. For example, let’s say we see a meme, that has been created using a video and a separate music for the background. That would be convergence between image and sound. This sort of convergence is used possibly to make the ‘meme’ funnier and more relatable.

Another example of convergence would be the most basic one: news that we get online. Our generation usually gets their fix of news on our smartphones, tablets, laptops and etc. Not so much from a physical newspaper. There has been a lot controversy how media convergence changed news paper and print industry. And does it mean that newspaper industry is slowly dying? In my opinion I don’t think that newspaper industry is going to dye just because of media convergence, of course now there’s more demand for online news sources. That just means that newspapers are taking on a new form of news displaying, not going extinct.




An example that I chose for this week is Netflix. You can not access Netflix unless you have paid for a subscription. What would happen if Netflix was shared with fewer restrictions under a Creative Commons licence?

If Netflix was free to use for everyone, they would not have the budget to create Netflix exclusive shows and pay for the rights of the Tv shows and movies. Therefore Netflix as a company, would not be able to make any profit or maybe exist at all.
Although some people would think that getting Netflix for free would be a great idea, it would not be beneficial for the company, therefore it is not beneficial for the viewers. If Netflix would be free it would not only destroy the company itself but affect the whole industry, because TV shows and movies that are put up, Netflix pays for the copyright, and if it was free for everybody to use, the film industry would suffer, because people would rather watch it for free than pay to go to the cinema.

In conclusion, personally I think Netflix has reasonable prices for the amount of Tv shows and movies we get, and by paying for it we are helping to keep the website alive, whilst also helping the industry.

Although maybe in a couple of years everybody is going to have access of streaming movies online for free?

Online visibility


As far as online visibility goes, I think that is a personal choice. Personally I choose to keep my identity online moderate.

I can be found on: Facebook, Instagram, Twitter, Linkedln, Snapchat, Tumblr. Although I do not use all of the social media platforms equally. For example I choose to keep myself quite private on Facebook, I usually use it to communicate with my friends, doing group work, sharing information in private groups. I do not put my personal information, apart from the information required. On Instagram I tend to be more active, however I only usually post photos of events, my friends, things that I find interesting. I do not usually tend to post photos of myself, therefore I feel like that keeps my privacy intact. Also my Instagram is on private, therefore I can choose whom I’m sharing my photos with.

Personally I feel that a big part of my personal information is under my control, I can not say all of it is, because for example on Facebook they ask for some particular personal information that you have to put in while registering. However most of my personal information is private.


Tumblr as a platform for online communities


What is an online community? An online community is a group of people with common interests communicating and sharing ideas over a specific online platform. I think Tumblr is a platform for online communities. Tumblr was founded by David Karp in 2007, and in 2013 was bought by Yahoo! The site provides not only a blogging platform but also a variety of online communities.

Tumblr is usually used to create personal blogs, be it only posting pictures, writing fan fiction, discussing things that are important to us or using it to display your art. Tumblr is a great platform for that, but not only. There are so many Tumblr communities. People with common interests can find each others blogs, share ideas over private messages or asking questions, they can repost each others posts.

Tumblr has an option ‘Recommended to you’ which makes finding other people with similar interests that much easier. I believe people benefit from tumblr communities in a way that they can find people they have something in common with and start a conversation, so many people have found friends via Tumblr. People tend to support each other in this online community. That is why I personally think it is a good example of an online community.



The example that came to my mind whilst thinking about audience participation, was how the audience influences most of the content that YouTubers put up.
YouTubers over time create a particular community, a fanbase. Those are the people who watch the videos the YouTuber uploads on YouTube. Most of the vloggers, with bigger or smaller fanbases ask for video suggestions from their viewers all the time. Therefore most of the content that is being put up is influenced by the people watching the videos. Because every vlogger wants to put up content that the audience will enjoy watching and be interested in. That is why they ask the viewers to choose what they want to see.
For example a lot of YouTubers ask their viewers what they want to see for their next video, then after getting a certain amount of suggestions, they choose the most popular one. In that way the audiences voice is influential and the viewers can feel included.
That just goes to show how the audiences participation influences what content the vlogger will put up, what we are going to be watching. In that way the viewers can feel more involved  in the whole process.


Textual convergence: Newspapers online

Textual convergence is when print media, for example news papers, books, have been merged with online media. That is how online news papers came to life. And this is one of the most convenient convergences.

Reading news online is one of the most popular and convenient ways to get your daily fix of news. Most of us do it whilst eating our breakfast, heading to work or school, reading news changed since newspapers started transferring to online platforms. Some have even decided to go completely online-only.
For example, Friday the 12th of February, one of the biggest newspapers in UK have publicly decided to become the first national newspaper to go online only. That decision was made because of the success that their online news paper has gained. They have realised that the news industry is changing. The Independent sees how fast technologies growth is these days, and how convergence is changing and developing all sorts of media. As it was mentioned in the article written about the Independent going online-only, “Evgeny Lebedev, owner of The Independent, said: “The newspaper industry is changing, and that change is being driven by readers.” “.
Media convergence has helped us in so many ways, for example information is so easy to access, we can get the latest news online, not having to go to a store and buy a print copy of a news paper, all the news articles are in the reach of our fingertips.



Media Society Podcast


I have found a podcast releasing web page that could be helpful to students of this module. The theme of the podcasts circulates the media society. Therefore students can relate to the topics that are being discussed on the podcast. A new podcast comes out every week on Thursday.

I found this organisation putting out and raising topics that should matter and are relevant to most of our students. For example they are talking about the controversial ‘women on tabloids’ topic, how women are represented on the media and the newspapers. As Sara Custer, the Deputy Editor at The PIE News, talked about how women are being represented in the newspaper tabloids, how newspapers ad magazines feel the need to create separate sections for women, therefore it shows that women are not that represented and involved in the written media – newspapers and magazines. Although they are free to express themselves on other media platforms – social media. It shows the difference between social media and other media platforms.

In my opinion nowadays we reached a point where we have a platform – social media, where we can express our opinion freely, represent ourselves, raise the issues about the people who still can’t speak freely for themselves, or do not have enough representatives on some other platforms. For example how women are misrepresented on tabloids. That just goes to show how media has changed not only in technical but also in social and cultural terms.