This Meme will be tweeted

It takes a lot for a minute of a lecture to make you keep thinking about it for the rest of the day; but that happened today in the last lecture. Seeing Twitter as not so vital to revolutions that are not happening in the Western world really opened my eyes about how we are completely alienated from what is happening in those situations, and that everyone should remember that a hashtag can help in bringing your favourite artist to your country for a concert, but certainly not to help a movement in a different time zone.


Even politicians seem to forget how out of place they can be. For instance, Matteo Salvini, member of the European Parliament, was about to take off from Brussels when the attack was happening. Once he had to stay he thought it was appropriate to share with everyone on Twitter pictures of him walking and showing his “concerned” face in the city. He took advantage of the situation, bringing up a comparison with the state of the Italian underground in front of one of the tube entrances that were closed in Brussels.


Memes were made, and him on the phone was photoshopped into historical pictures, classic movies and paintings.




This use of content is what defines Twitter more than pretending to save the world. But, as we have seen from this module, you can have another opinion.


Breaking the concerts barriers

We all know about how Taylor Swift took her songs off Spotify and the whole thing about the letter about Apple Music, but there is not much discussion about her removing videos from her latest tour made by her fans, who posted them online.


Some artists such as Linkin Park or Thirty Seconds to Mars use the website Vyrt to broadcast live some of their shows or private concerts, only visible by paying a subscription. Other artists release DVDs or specials about their tour after it’s over, which are not free of course.

If these videos would be available in HD for everyone, maybe some people would not go the the actual shows, also because of how expensive some of them can be. (Hello Beyoncé…)


I agree with who says that you need to know if an artist is good at singing live before investing money for a concert, but there are talk shows and award shows performances on their official You Tube channels that can be used for that.


Of course these videos won’t be dangerous for Taylor or Rihanna’s career, but “smaller” artists need their tour to keep sustaining themselves, so I think that services like Vyrt are needed to keep the “concert experience” intact.

Now you see me, now you don’t

I have an account for almost every social network, does this mean I am visible online? Definitely not. I don’t share anything on Facebook, I just (very rarely) change my profile picture so that at least I have the same hair colour in it that I have at that moment. But I stopped posting in general around 2011, I just rely on my friends and events photos to post some photos with me in them so that people can at least know that I am alive.

With my Instagram account (which is not connected to Facebook, of course) I feel like I can post whatever I want and show pictures of the restaurants and places around Europe that I love the most, but not pictures with me in it since a lot of people who don’t know me personally follow me there and I don’t think that they would care, so I really don’t have any interest in posting them.

On Twitter I share everything, but I also don’t tell my username to everyone I know so I know what I can write or not.

I believe I have control over the information that people can find about me, by not having many accounts with my name and surname even a future employer wouldn’t find me where I don’t want to be found.



Setting the Tune can be considered as a good online community, since there is the option of choosing what you want to scroll through (or should I say listen through), not having to see irrelevant posts.

If you are a music lover you can scroll through what is being listened to in that moment, but at the same time you can select a country to see what they are listening to out there; this is useful for finding people with a specific music interest such as Latin Music or K-pop.


Instead, if you are looking for a certain artist you can see the users listening to him or her and find new music you might like.

You have to listen to the artist before being able to leave comments, called “shouts” on their page, so you won’t risk fighting with people who criticise without having heard any song; if you want to do it anyway, then Twitter is the place for you.


The website is connected to Spotify, so once you discover a song you can automatically find it, but also the people that follow you there can see what you are listening to.


Of course, given the features I described, the community is quite limited to people with similar music tastes, but at the same time it can also not be seen as a community if you don’t want to interact with those people and simply enjoy your favourite genres.

You’ve got the power

Jimmy Kimmel is famous for using vox pops recorded in Hollywood boulevard in his show, but with viral videos like “I Told My Kids I Ate All Their Halloween Candies” he directly asked his audience to send him videos of them telling their kids that they ate their candies.

Given the huge vastness of his audience, the production managed to collect funny bits from kids of any age possible and very different reactions.

Since the results of the first videos were massive and the one in 2015 was the fifth year that this challenge was made, he continued with other challenges, such as “I Did Nothing to the Coffee”, “I Unplugged the TV during the Game” or “I Gave My Kids a Terrible Present”.

The unpredictability of kids makes the videos seem more real to us, the feeling that the bits are not scripted makes the viewers genuinely laugh since they trust the content.


More than music

When we think of Spotify, music is the first thing that comes to mind, but it has become much more than that.

Other than being similar to a social network, where you can share songs and see what your friends are listening to, you can explore a huge variety of content.

In the “Show” section, you get to choose between video and audio shows. Users can switch from music to cultural or funny podcasts, without having to use Apple’s app for podcasts, it has everything from “Freakonomics Radio” to “Book Club Girl”.

For what it comes to the Video feature, the choice and the whole layout could even challenge YouTube, usually if you’re looking for more serious videos. The app shows the most popular videos in that moment, but choosing the main section takes you to interesting profiles that somehow look more appealing than watching them through the Internet. The range includes videos such as “TED: Bite-sized” and talk shows like Jimmy Kimmel Live or the Ellen Show.


The app can even be used to buy concert tickets; you find the list of upcoming concerts according to your location and once you choose one it goes directly to SongKick’s website, this means people can choose not to download apps such as SongKick itself or Bandsintown, since they can already find their kind of service somewhere else.

This convergence seems to be created around the average Spotify user, so that he can go through the app without needing other ones to do what he would normally do.

Focus on the feed

Having dozens of tabs open while trying to keep track of a news story is not ideal. Sometimes they are so many that you can’t even see the website’s logo and have to click all of them to find the one you want. But with Feedly, which also has an app, you can create categories and add as many websites as you want. I first heard of it thanks to a guest lecturer in Journalism. With suggested categories, such as Marketing, you can even find new sources you may never have encountered. Other people’s collections are also available, having topics that instead of “Fashion” or “Food” are less broad and more suited for a certain niche, like “App Design” or “Analytics”. You can get to whatever theme you’re interested in thanks to the “Add Content” feature, where you can search by Title, URL or topic.

The app and the website can also work together; if you were reading an article on your desktop before going out, you can access it later on your phone from the same point where you left off on your computer.

I find Feedly very helpful if you are interested in reading the news in general, or in staying updated on a certain area of them. It’s specific and won’t make you waste time scrolling from a general feed like Facebook.