The Final Blog Post

For the final blog post I thought I would talk about how being visible online is not always seeing as a bad thing especially if you link it with the network self and being part of an online community. The way I will explain is through the way Taylor Swift has used social media to connect with her fans which she would not have been able to do if they were not visible online.

In 2014 when Christmas was approaching Taylor Swift used social media to research her super fans on various social media platforms including Twitter, Instagram and Tumblr over a period of time. After researching some of her super fans she selected carefully chosen presents for them and sent it to them.

By studying her fans she was able to give her fans the gift that she knew they really wanted. I believe this is an example of how people who belong in an community online can feel they have a place in their community as they have been recognised by the person who is the reason why they are a part of the community but it also shows how it is not always a bad thing when it comes to visibility online.

If these super fans were on private accounts Taylor Swift would not have been able to find them and selected them as well as if they were not part of the online community she would not have been able to find them.

Similarly she did something similar for the launch of here 1989 album which can been seen being explained here.

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I also believe it shows how celebrities have been an influence on our visibility online as some people want to be recognised by their idol however they need to be visible online to be recognised by them.

I think this example illustrates how you need to be visible online (to an extent) to gain something out of the experience and it is not always a bad thing to be visible online.

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