Tidal is an online music streaming service that requires you to pay a subscription fee in order to access the content available on the website. It began in 2009 and was originally called WiMP in Scandinavia and was bought by Jay-Z company in March 2015 for $56 million. It costs £9.99 for the premium version of Tidal and for a reduced version you can pay £4.99.
Tidal has received a lot of backlash from the public and from other streaming services such as Spotify and Apple Music for restricting its users from accessing music. Spotify allows its users to use the service for free as long as they are willing to listen to adverts between songs. If Tidal were to do this, they would most likely gain more users and would also gain more money from companies wanting to advertise on their platform.
Although this would affect the exclusivity of the content that Tidal are able to produce and share on their platform. They are known for their content from artists such as Nicki Minaj and Beyoncé being exclusive for users of Tidal only and by making this available for free, it would lessen the exclusivity and ‘cheapen’ the feel of the content.
Overall, Tidal has its pros and cons of being an exclusive paid for service and if it were to become a free service then it would become more like Spotify and not be as individual.