Tidal and its exclusivity

tidal-logo

Tidal is an online music streaming service that requires you to pay a subscription fee in order to access the content available on the website. It began in 2009 and was originally called WiMP in Scandinavia and was bought by Jay-Z company in March 2015 for $56 million. It costs £9.99 for the premium version of Tidal and for a reduced version you can pay £4.99.

Tidal has received a lot of backlash from the public and from other streaming services such as Spotify and Apple Music for restricting its users from accessing music. Spotify allows its users to use the service for free as long as they are willing to listen to adverts between songs. If Tidal were to do this, they would most likely gain more users and would also gain more money from companies wanting to advertise on their platform.

Although this would affect the exclusivity of the content that Tidal are able to produce and share on their platform. They are known for their content from artists such as Nicki Minaj and Beyoncé being exclusive for users of Tidal only and by making this available for free, it would lessen the exclusivity and ‘cheapen’ the feel of the content. 

Overall, Tidal has its pros and cons of being an exclusive paid for service and if it were to become a free service then it would become more like Spotify and not be as individual. 

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3 Comments

  1. I believe the premium version costs £9,99 and £19,99 the HiFi one, but the artists get the recognition they deserve. Everyone talks about Spotify, but we forget how its business is not going well, as the company has to pay for royalties so the income is not high at all. I also love the playlists Tidal offers because somehow they look classier to me, such as the ones made by the magazine Rolling Stone.

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    • Oops! Must’ve found those prices from an unreliable source! I like the fact you’ve bought up Spotify. But Tidal isn’t doing so well either. At the beginning of this month it was scrutinised for not paying some of its artists well enough for being on their service. I guess both Spotify and Tidal have their pros and cons.

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  2. I feel with Spotify most people will use it because there is a free version which is where there is an issue with how much an artist and their producers behind the music get. With Apple Music you can only access it you have some form of Apple product meaning it is not accessible to all. With Tidal people are able to download it themselves, although it has received a lot of criticism, it was made with artists and producers in mind and making sure that their rights as an artist/producer are consider on streaming services which is what makes it different to others.

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