Amazon Prime is the first example that came to my mind when mentioning subscription-based online services. Amazon Prime offers a wide variety of services from groceries to e-books, films, music, TV shows…, unlimited one-day delivery on your Amazon orders in the UK, safe photo storage and 30-minute early access to Lightning Deals (800,000 e-books and 15,000 movies and TV episodes). One of the best things is that they set half price for students and 20% off for families.
Imagine Amazon Prime was under Creative Commons licence, users will no longer have to pay for the annual membership fee but certain things will change. Unlike Netflix, which will disappear because they cannot broadcast media contents for free online. This service might survive but the content will not be guaranteed, but no 4K-video quality, limited numbers of products, one-day delivery service will not be available and there have to be more advertisements, for sure. Amazon will try the best ways to keep the consumers by making it appealing enough for them and still beneficial for the producer. Therefore, Amazon Prime might only provide a certain range of media terms but average quality. The money base will be mainly from adverts so they will appear quite a lot during watching or reading time.
Services like Amazon Prime, Netflix,…should stay under strict copyright restrictions as they will keep improving the media contents’ quality, consumer experiences, availability and convenience. You get what you pay for, so, invest some money but better results in return is more worth trying.