Now I’m sure all of us know who Kanye West is by now. If you don’t then I’m not really sure where you’ve been living the past 10 years or so! But last month, Kanye’s now-wife Kim Kardashian-West took to Twitter to ask her followers what Kanye should name his album…
There had already been reports that it was going to be called ‘Waves’ or ‘Swish’ with Kanye tweeting at one point a photo of the album’s tracklist as well as the title, covered in doodles and comments from people such as Kylie Jenner and Kim.
Where audience participation comes into this is the fact that Kim used the new feature on Twitter of polls. Users are now able to create polls within tweets to ask questions and get answers back anonymously from their followers. Kim tweeted asking her followers to name the album.
As you can see, Kim put in two options for the album name in her first tweet, with ‘Swish’ gaining 55% of votes and ‘Waves’ with 45%. And in a following tweet, you can see Kim added an extra option for her followers to vote for.
This interactivity on Twitter led to Kanye’s album name being influenced by the audience. Despite him then naming it something completely different in obvious Kanye style!*
What you can take away from this example is that nowadays fans are willing to become more involved in the creative process of things. They want to know the ins and outs of how things are made, for example an album, and want to feel closer to the artist. Twitter, along with other social media, helps the fan to do this. It takes down the barrier of fan and celebrity and places them on the same platform.