I personally think that Snapchat is one of the best examples of audience participation as users are literally the ones that create the content of the app. Furthermore, everyone’s Snapchat story looks different to other’s. It all depends on the people you follow.
It consists in taking pictures or videos of your daily routine or anything interesting that is happening to you that you wish to share with your friends/followers. Once you do that, you create a story on the timeline and your friends can view it and keep up with you daily, as the Snapchat story refreshes every 24 hours meaning that whatever you share will only stay there for one day and you can never view it again.
The app became very popular couple of years ago, as it was very similar to Instagram but the advantage it had was that you could share anything without feeling guilty that it will stay on your timeline forever or that it will still be surfing around the internet 20 years later. With Snapchat you can also choose to send a certain picture or video to a specific person or group of people without having to send it to everyone on your story. You can also choose how many seconds the content could be visible for and you can see when the person has seen it or even if they have replayed it or screenshoted it! That way there isn’t anything hidden, you can literally have control over everything. I think that due to those settings, Snapchat is perceived as more private and personal compared to other social media. Recently they have added a special filter feature that users find very fun, where you can take a selfie and put a filter that makes you look like a dog, or with a big nose, or make you look like a doll and many others as they change them often. Other benefits of Snapchat are that there isn’t any annoying advertisement and that there is a special featured story where celebrities share their Snapchat and you can see videos of big events such as the Carnival of Brazil, the Super bow, the Grammy’s or the Oscars, just as if you was right there in the front roll! Amazing isn’t it?!