Any online movement, protest or engagement with a popular topic is an example of audience participation. Without pinpointing a particular game app or website, which I think is mainly focusing on audience participation from a consumerist point of view, we can look at how people connect not with a product, but through a product/ network as a medium.
As we all know Kesha, -the creator of questionable music- is currently suing her manager, claiming that he has sexually assaulted and raped her on multiple occasions. Because of this she is asking that she is released from her contractual obligations.
News of the judges decision to block her from voiding her contract so that she can continue with her life went viral around all major social media platforms. Other examples of online controversy include #FreeTheNipple, #BlackLivesMatter and #JeSuisCharie. This is audience participation on a massive scale. Real life events are driving participation and engagement through the internet.This is real people investing their own time to participate in real life scenarios. You could argue when famous people are involved in these social media storms that the celebrity and their brand is the product we are all engaging with.
A more light hearted example of audience participation is the Damn Daniel video which exploded over twitter. Soon after many parodies of the video were uploaded as with any viral video. To be honest i’m not sure if this really is audience participation in the sense that we mean it, or whether it is just people being people. Is there any difference?