Audience participation is really important online as it can make or break someone or something, which may be a trend or a company. We all reply on other people to participate whether it is from leading a seminar for our peers or running a company such as twitter.
The ALS ice bucket challenge was made for the audience who have access to the internet and social media platforms, to share a series of people throwing ice water over their bodies as a sign of recognition to the ALS foundation.
ALS short for Amyotrophic Lateral Sclerosis is a disease that affects the nerve cells in a persons brain or spinal cord.
The ice water was in a way a short term substitute for what people with ALS actually go through. The cold water shocks the system leaving people feeling cold and unable to process what to do. More than a million people participation posting videos on Facebook and twitter and nominating people to do the same in order to raise awareness, almost like pressuring someone into doing it because it is a wonderful organisation.
The nominations of being able to “tag” your mum, dad or friends are a good way of getting the audience to participate in this as its almost guilt tripping them into doing it and if you didn’t then you were seen as a bad person and uncooperative. It is also a good for both parties, as the person nominating it lets you see the people closest to you go through what you went through (almost satisfying.) It just shows how the audience participation it so important because the organisation raised so much money from just the recognition that it deserved.
The gifs above are of ALS ice bucket challenges people took part in.