The Media Swiss Army Knife

You carry it with you everywhere you go, you can do almost everything with it. It’s probably one of the biggest example of media convergence to date; yes, I’m talking about your mobile phone.

Your phone can access all different types of media from reading an eBook to watching the newest episode of Game of Thrones. And whilst you are reading you get constant BBC News pop ups and messages from your friends on Facebook. In fact it’s difficult to think about any kind of media that we can’t access with our phones!

Because of this I like to see it as a Media Swiss Army Knife, which has everything you need in order to get through the day whilst being engulfed in the world of the internet. It’s also been reported that by 2020 the mobile phone will be the world’s primary connection tool to the internet.

And if all of this has only been accessible to us in the past few years, it’s scary to think what we can have access to in a few more. To quote Ray Kurzweil, a computer scientist and inventor “What used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years”


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