When we think of Spotify, music is the first thing that comes to mind, but it has become much more than that.
Other than being similar to a social network, where you can share songs and see what your friends are listening to, you can explore a huge variety of content.
In the “Show” section, you get to choose between video and audio shows. Users can switch from music to cultural or funny podcasts, without having to use Apple’s app for podcasts, it has everything from “Freakonomics Radio” to “Book Club Girl”.
For what it comes to the Video feature, the choice and the whole layout could even challenge YouTube, usually if you’re looking for more serious videos. The app shows the most popular videos in that moment, but choosing the main section takes you to interesting profiles that somehow look more appealing than watching them through the Internet. The range includes videos such as “TED: Bite-sized” and talk shows like Jimmy Kimmel Live or the Ellen Show.
The app can even be used to buy concert tickets; you find the list of upcoming concerts according to your location and once you choose one it goes directly to SongKick’s website, this means people can choose not to download apps such as SongKick itself or Bandsintown, since they can already find their kind of service somewhere else.
This convergence seems to be created around the average Spotify user, so that he can go through the app without needing other ones to do what he would normally do.