In 2016 convergence is everywhere; smart phones in my opinion are the main driver of the convergent media sector. There are an estimated 40 million smartphone users worldwide and according to statistica.com this number will keep on rising. One of the top companies producing smartphones for the globe is apple, apple in my view forces consumers to converge to buying only apple products. This is because apple have designed all of their products to only be compatible with other apple products; as a result the apple has become a must for the consumer.
A large amount of the population now have virtual lives and spend he majority of their time looking down at the tiny computers in their pockets; but it’s much more than that. The reason this has happened is because application devices and messaging apps have forced us to live our lives through our phones; if we aren’t on WhatsApp or have a social media site at our fingertips we feel out of the loop. I would argue that in 2016 the majority of us are tied to our phones and as time goes on I think we will spend more time looking down and less time looking up and around at the world around us. Do you agree?