Convergence, particularly media convergence, is defined by Henry Jenkins as a ‘flow of content across multiple media platforms’ which suggests that both old and new media can come together to create something new for today’s media. Jenkins also mentions that it ‘should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms.’
With the website, Tumblr, it merges together text, photos, video and audio, bringing together old forms of technology that have been prevalent for years and bringing them together on a sharing platform.By allowing its users to upload original content and to share content from other sources, it allows a community to be creative and to discuss the things that they share.
Tumblr has become more popular since being launched in 2007 and after being bought by Yahoo in 2013, it has become more of a mainstream social media platform. Since expanding in 2013, many celebrities have begun to use Tumblr including the likes of Taylor Swift and Ryan Reynolds. Tumblr also includes an ‘ask’ feature where users can send questions to each other and have recently started asking celebrities to answer questions. This breaks the barrier of celebrity and fan for the users of Tumblr.
The way in which Tumblr allows original content to be shared helps many people to broadcast their work in a way that would be difficult before this site came along. It is mostly artwork that is shared more so than songs or videos, but still allows people to showcase their work for free, and to have it seen all around the world.
In conclusion, Tumblr brings together aspects of media that have been around for years and allows its users to exploit these types of media to gain a global audience. Something which so far has had a positive response.